Brooke Ozlem Erol

How Purpose Plays a Part in DEI

A Talk by Brooke Ozlem Erol (Founder of Purposeful Business/Author/Speaker, Purposeful Business)

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About this Talk

Human Work means everybody has their dignity and bring their whole selves to work. One fundamental foundation for that is to create organizations that has a Purpose beyond Profit. It is about People first. Real Purpose embraces everyone equally and hires with unbiased practices.

Session Takeaways

  • Learn how to actualize Purpose in any organization/team/project to serve DEI.
  • How to hire with minimal bias (no resumes/LI or cover letters involved).

Facts Related To This Presentation

  • In his book Firms of Endearment, Raj Sisodia concludes that purpose-led companies outperform the S&P 500 by 10 times between 1996 and 2011.
  • Research by Bain & Company concludes that if a satisfied employee’s productivity level is 100%, an engaged employee’s level is 144%, but the productivity level of an employee that is truly inspired by the purpose of their employer is a whopping 225%.
  • 65% of employees would forego a pay raise if it meant seeing their leader fired

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About The Speakers

Brooke Ozlem Erol

Brooke Ozlem Erol

Founder of Purposeful Business/Author/Speaker, Purposeful Business

Brooke has been in Purpose-Driven work and leadership space for more than 20 years now. She works both with individuals and organizations internationally.